What is Social Media Management? Why you need a Social Media Manager

Why you need a social media manager
Why you need a social media manager

This is a question I often get, “why do I need someone to handle my social media”? Well, why do you need a social media manager why you need a social media manager the answer is quite easy, you need a social media manager because they can provide all your social needs, engagement, followership and nurture leads, etc. However it is they can generate leads but not convert sales, a manager’s job is to make sure your product/brands get visibility to your target audience.

It is important that you know the ins and outs of each social media tactic and how they help your business and you get the most out of your marketing budget

Let’s dive right in!


Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.

As a person in charge of social media, you live a stressful life. you always have to be online building effective strategies and overseeing multiple social media accounts, you need to stay on top of finding new opportunities for marketing growth, and report on your performance – all under time-pressure.

And if this wasn’t challenging enough, your social media teams are growing. This means you need solid management know-how to build efficient workflows and deliver results.

Why you need a social media manager

You need a Social Media Manager because they understand the way people think, act, and behave because at the very crux of social media are consumers and developing strong relationships with them, increases lead and sales. this is one important reason why you need a social media manager

now, how do they do it.


Engagement involves a Social Media Manager listening, responding, and asking online audience questions in order to engage and interact with them. Social Media Manager has a plethora of ways at their fingertips by which they may engage an audience. Some of which may be through;

giveaways, contests,quiz, Q&A, generally they interact with your followers and engage them.


It is one thing to ensure an active presence across a range of social media networks such as Facebook, Instagram, and Twitter. However, in order to grow and promote your valuable content further, advertising may be required.

You can read: How to advert on Instagram(Instagram AD)

Instagram for example, requires high financial expenditure through advertising to obtain even hundreds and thousands of impressions. However, when done correctly, the results can be very rewarding. It is the job of the Social Media Manager to decide where to advertise, and what the budget will be.


Social Media Managers are requires to record cumulative data from each and every post made from every social media network. Although excessive, the information forms the basis for analysis on the effectiveness of employed strategies. Data must be reported and monitored frequently. Commonly monitored metrics include:

Followers, Number of posts, Impressions, Engagements, Traffic, Leads, Customers.

Without a social media manager, your company might lack lots of things and in the process you lose sales your business considered a loss and uncompetitive.

Now, what do you think about why you need a social media manager? Will you consider hiring one now? Let me know in the comment section.

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Written by fanuomolade

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