Social media marketing or digital marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social sites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
While Digital Marketing
Digital Marketing is fundamental to businesses’ success in today’s modern era of engagement marketing, promoting brands, products, and services online, display advertising and other digital medium include newspapers, etc. So as a marketer you must get on board.
But online advertising is just the tip of the iceberg. It involves e-books, noninternet channels like Television, radio.
ALSO READ: Top social media marketing tools in 2020
While asking yourself as an entrepreneur, start-up, brands and small business should I go for digital marketing or social media marketing. It is important that before contacting a social media agency or digital marketing company to help that you first answer some fundamental questions about your own business, team and goals. You need to know what help you need, what your strengths and weaknesses are so that the agency can best help you.
In order to chose between SMM or DM as yourself these questions.
1.Financially,which can you afford? it’s obvious digital marketing is more expensive than SMM, if you’re on the low side of finance it’s best you go on SMM this doesn’t mean you won’t achieve maximum goals for your brand with the right strategy and the right campaign manager you’ll be able to get the right SMM too and achieve your goals.
2. Strength,what is your brand greatest strength? Will DM be more effective or SMM,be able to strategically know what your brand needs and how to apply it effectively be crystal clear on what you want before you engage any agency.
3.Time, Resources it is quite obvious a campaign takes a certain period of time and certain resources can your brand provide this or have the time to undergo the process, it could be 3 months to 1-year campaign, it is important you understand that change doesn’t happen overnight and you need to be ready to take the process, if you’re looking at DM it will most definitely take more time while SMM will take a shorter time, be prepared as DM needs more resources than SMM.
Understand what your brand needs within your industry and niche, the new media is taking over the market consider your choices wisely.