Right brand influencer-How are we coping in this lockdown? I know we are all struggling, we can only pray and stay indoor to avoid spreading this virus, I hope we all stay safe. Let’s get to the business of the day.
influencer marketing seems simple enough., find a social media influencer online influencer, pay them some money, and watch them drive new faces to your product. Of course, anybody who has ever tried influencer marketing knows that it is far easier said than done finding the right influencer for your brand.
Choosing the right influencer for your brand might seem easy, but in reality, it is hard, you need to set strategies in place, your goal is to convert to sales, then you need to pay attention to the industry that they represent and how best they can represent your brand.
YOU CAN ALSO READ: How to become a social media influencer
For instance, if you own a make-up line, to get the right influencer you need those that represent make-up brands best, the first thing is a female influencer, outgoing, talks about make-up, dress up, and use makeup a lot, I’m sure you get the drift.
Set your goals and objectives-
Pick influencers whose content best describes your brand, you can find them by using some particular hashtags, #Makeupinfluencer make sure the hashtag describes exactly what you type of influencer you want for your brand.
“their niche corresponds with your brand and their contents will tell the perfect story”
Number of followers
Influencer marketing is kinda tricky, many brands look for influencers with a large followership base without evaluating its real value or foreseeing the results they may generate during a potential campaign. it is likely that the micro-influencer would generate better results than the celebrity, Simply speaking, a trusting, tight-knit, and engaged community created by an influencer with smaller reach can be more valuable than thousands of users casually following a popular profile.
Does the influencer engage with their followers
It is important an influencer has an engaging audience, choosing a person to tell your story requires careful selection and research.
“In order to identify the right influencer for your brand you need to know they have the right influence over their followers and can always convert to sales”
Use influencer platforms to find the right one
Finding the right influencer for your brand isn’t can be a little tricky, there are platforms that have made it easy to have access to influencers.
The right influencer is someone who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.