After Facebook, Instagram is one of the best social media platforms to advertise on, with more than 500million users. How to advertise on Instagram has always been a question most product owners ask.
Instagram has become gained so many users over the years because of its high-quality pictures and videos.
It has created opportunities for so many brands, in using of branding and hashtags and helped them reach their potential customers. They can use Instagram even if they don’t have a tangible product.
You’re not sure how Instagram works? you’re worried about the cost and how you can run an Instagram ad effectively.
In this article , I’ll show you how to promote a page on Instagram
Its quite simple, I want you to follow this article closely, Instagram is growing fast, you should seize the opportunity.
Let’s dive right in.
Create Instagram ad on your post
If you use a Instagram business account, this is for you, you can create the post directly from your posts.
Go to your page, navigate to your profile and select promote on the post you’ll like to promote.
Having done this, you can select your target audience, location, age etc. Then you can also select the price range.
This method is the most basic of all, there are other methods I’ll be sharing.
You can also read my article on How to make money on Instagram
There are several ad formats on Instagram
I guess you don’t know this,
Each ad target different goals and has different call to action
Instagram stories ads appear in between people’s stories
There are two different stories ad format, picture format and video format
To create stories ads select “Reach” objectives and select stories
Then you upload picture you will like to use for the ad
To use a video, once you select your video which shouldn’t be more than 15 seconds
Then select the thumbnail, which is the image people see before they play your video, you can also add a call-to-action button.
And that’s it!
A video ad consist of a single video or Gif
Select the video you’ll like to promote, then chose the video thumbnail, add a caption and follow the other patterns as described above
Slideshow ads are basically video ads on a loop with as many as 10 images with music
How to create them:
Upload a slideshow from your library or create a new slideshow using the slideshow creator in Facebook Ads Manager.
You simply have to upload images, arrange them, adjust your settings, and add in music.
Choose a thumbnail, then a caption and add a website URL if you want.
You can even use an existing post from Facebook for an Instagram ad. This tactic is great to keep in mind for Facebook posts that performed well in the past.
You can also use carousel ads to showcase several images or videos at a time.
These ads are found under Instagram’s Explore tab, where most go to discover photos and videos related to their specific interests from accounts they may not already follow
To create an explore ad I recommend you use Facebook ads Manager
In Facebook Ads Manager, create a new ad by selecting +Create, or edit an existing ad.
Choose an objective that supports Instagram Explore as an ad placement (all major objectives are supported), and select Continue.
Complete the details for your ad set.
Under Placements, Instagram Explore is available as an Automatic Placement. If you choose Edit Placements, check the box for Explore under Instagram
Select Continue, once your ad gets approved that’s it!
4 reasons to use Instagram Ads
Why are Instagram ads so popular? Here are a few reasons:
1. Audience growth: Instagram is one of the fastest-growing social media platforms. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016.
2. Intent: A study by Instagram found that 60 percent of Instagram users say that they learn about products and services through Instagram, and 75 percent say that they take actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.
3. Targeting: Instagram is owned by Facebook, Instagram ads use the Facebook system, which has probably the most powerful targeting ability. You can specify your target audience’s location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.
4. Results: Instagram is currently one of the most used apps globally, people log in daily and buy products so be rest assured a well-placed ad will heed result.
When running ads make sure your content is original
Don’t use hateful words and follow all the ads guidelines.
The cost for each type of Instagram ad campaign is totally customizable, so you’ll never go over your budget.
Guys, we got featured Top 100 Freelance Bloggers on Feedspot
Now, what do you think on how to advertise on Instagram? Which of them have you tried before, are you going to start running Instagram ads now? Let me know in the comment section.
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